Products must be packaged in a well-designed and constructed packages to attract clients. A wide range of tools, materials and techniques can be used in the designing and production of packages. Some of these materials include cardboard, metal, glass, plastic, fabric, straw, polythene, Styrofoam, etc. The choice of any of these materials for the building of a package is dependent on some factors. Such factors include the kind of product the package is intended to protect, its transportation, the period or duration for the safe keeping of the product, etc. Also, in the selection of a suitable material as a package for a product, the artist should consider seriously the size, shape, and design of the product as well as the background of the intended buyers or market group. This largely dictates the choice of material and technique to be used for the designing and construction of the package.
It is a slip of paper or other material which is well designed and decorated for affixing on bottles, cans, plastic containers etc. to indicate its nature, ownership and destination. Labels are used for advertising products. Labels are attractive and they give information about the product. A label should not be too large, that is, it must be small in size. The illustration must be legible such that it can be read at a glance.
The information on labels include the name of the product, the manufacturer’s address and contact numbers, expiry date, instructions on how to use the product, the quantity or dosage of the product contained in the package, the list of ingredients etc. Labels are characterized by several indications.
1. A label is clearly written.
2. It provides information of the product example; nature, ownership and destination.
3. They are pasted on packages of products.
4. Label is usually of small dimension.
5. Information on labels is generally brief.
A container is a ‘box -shaped’ or ‘cylinder-shaped’ it for carrying goods or anything that can contain goods. Examples of containers include carton, box, crate, tins, cans, bottles etc. Containers must be of standardized size in order to facilitate easy transfer from one place to the other. It must be strong enough to carry the product. It must also bear the name of the product; the manufacturer’s address and contact as well as the country’s origin. Containers protect and preserve the product. They also make the handling of products very easy.
A wrapper is a protective cover for parcels, objects etc. It is made from coarse paper, shiny rubber-like material etc. Wrappers are colourful and attractive. They are often produced to reflect the occasion on which they are to be used. Examples of such occasions include Birthday, Wedding, Christmas, Outdooring etc. A wrapper should be designed to look beautiful in terms of motifs and design element such as line, shape, colour and texture. The design on a wrapper should start with a motif and should create patterns as they are repeated. The motifs should create positive shapes and negative spaces. The motifs and lettering type should be chosen and developed to suit the occasion. In designing a wrapper, the package designer must follow these steps.
1. Determine the content to be covered by the wrapping paper.
2. Find the occasion on which it is to be used such as Christmas, wedding ceremony etc.
3. Carry out several studies by sketching motif that reflects the content and the occasion.
4. The motifs for large wrapper should form repeated patterns while those for small wrappers may not be repeated at all. An example is a wrapper for toffee etc.
5. If the wrapper is to have repeated patterns, then design the motifs in such a way that gaps will create harmonized negative spaces.
6. The designs chosen for the designing of wrappers should be able to be produced in mass quantities by printing.
7. The designs, choice of colour and size of the motif must suit the occasion, the content of the product, the age group and sex of the intended user etc.
Wrappers have various uses. They serve as a protective cover for products. Also, they assist in creating suspense or surprise for the recipients of the product which is usually given as gifts. Moreover, they make the handling of the product or items wrapped easy and portable while improving the appearance and attraction of parcels. Finally, they are used in concealing the contents of a parcel from onlookers.
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